One critical factor for all, it's to increase visitors to our website, aka our web traffic. We want people to visit our website so they can know what we do and how we can help them.
Just to have your website publish is not enough. If they don't know about you, they don't visit you or search by your name or the type of job you do. Also, it will be hard to find you if you don't have a unique name or unique job.
My name as a sample, oh my, there are so many ' Laura Moreno' - actress, singers, comedian, athlete, scientific. For me, it will be hard to compete with my name and don't even try with my job title. Which it's hard to define, I'm a web designer, a developer, a digital toolset helper, a multi-passionate entrepreneur...
So to help you to bring traffic to your website I will tell you 3 simple actions you can do now, yes, right now. That it will help you to get traffic to your website and help you to rank better in Google or any search engine. (which it's SEO)
First, be in social media active and direct people to your website. Use the bio URL in your Instagram, Facebook, LinkedIn, Twitter, YouTube, all the social media platforms you use. And make sure it's your website, or a part of your website - latest blog post, a freebie.
You don't own social media platforms so make sure you bring visitors to your website to visit it and they sign up for a freebie, free consultation call or similar offer relevant you and your niche.
Second, optimise your images and add the alt text (alternative text) for all your images on your website. Adding alternative text to photos is first and foremost a principle of web accessibility. And, search engines like websites with good web accessibility 😉
In your website, if you use WordPress - go to your dashboard - under Media - and click on each image, you will be able to see the 'alternative text'. Write what is that image about it.
Name your images descriptively and in plain language.
For Instagram, click on your in a post you want to add the alt text, top right click on the three dots.
Then tap on 'edit'.
It will open first all the text to edit, so scroll up and you will see an 'Aa' symbol on a circle, and next to it 'alt text' - click/tap there.
You will able then to add alternative text relevant to these images or graphic.
And why?! Because thanks to that feature relevant searches will come upon any search engines, for your website, Instagram and soon more social media platforms, making your content more accessible to all.
And finally, write quality content and start blogging. Blogs are not dead, and they won't be soon. People search via Google mainly, and others search engine daily about how to do things, news, learning new stuff, about everything!
And write for your ideal client and niche, not for everyone. And make sure you have meta descriptions (Yoast SEO Plugin is great on WordPress) and good headers.
I use a header analyser to check how well my headers can perform on search engines and make sure I will include specific words relevant to my niche in my copy (the famous keywords).
Headline analyzer: https://coschedule.com/headline-analyzer
And done! Three simple steps, you can start now, little by little, to improve your ranking and get more traffic to your website.
Tell me, which tips would you implement right now? and if you stuck or overwhelmed where to start, get a free 30 minutes call with me to help you get clarity where to start.
SEO: Search engine optimisation is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Keyword: A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It's the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website